The campaign's concept is to utilize social media platforms to raise the awareness of the public through short Q&As with clear and simple answers in Instagram stories.

Objectives
  1. Measure the awareness level of taxable individuals.
  2. Correcting the misconceptions within the community and taxpayers.
E-participation

Community members interact and engage with the initiative posts and receive visual and written awareness content published on the following platforms: Outcomes
  • Raise awareness and knowledge of the community regarding subjects related to taxes, products, and goods and calculating tax fees.