Be’ah company conducted a survey to investigate the problem of food waste and associated habits, and aims to measure the success of the Ramadan 2020 campaign also to build behavioral patterns for the public.


The survey targeted residents in Muscat province and included 615 persons, 50% male and 50% female their age is around (30-39) The vast majority (42%) of the survey,( 52%) of the participants are bachelor's degree holders, and the survey indicated that participants within the range of good income earners are (48%), and data indicate that the majority of participants are responsible for meeting the needs of the home (56%).


Purchasing habits:

  • It turns out that the proportion of people in the total number who always check the items in the house (kitchen) before going to the shops is (39%), which leads us to conclude that a large proportion of the sample goes shopping without checking the contents of the house and kitchen, leading them to buy items that turn into waste without consuming them.
  • The proportion of people in the total number who always make a shopping list before they go to buy is (52%), which means that half of the sample is not keen to record their needs, which increases consumption and people want to buy additional items, especially when they are hungry on the Ramadan day.
  • Those who always check their product validity dates before going to buy new items (45%) indicate that a large number do not use the concept of smart shopping, under which many steps are included before going to market, such as setting a pre-shopping list and setting a dedicated shopping budget.

Food conservation methods

  • The survey indicated that the proportion of the total number who always check the validity of products before the expiration date is only (33%), which is low and gives an indication that consumption in Omani homes depends on desire rather than need.
  • The proportion of people who always reuse surplus food (33%) and the percentage (6%) who remain have surplus food which is low proportion.
  • The proportion of people who always take leftover food after leaving the restaurant was (41%), which indicates that individuals are aware of the need to preserve and subsequently reuse the food.
  • The survey pointed out that a group (78%) get rid of food because it was not properly preserved. In addition, there are also other reasons cited by participants, such as not accepting the taste of food, also buying more than their need, not cooking well or leaving food in the fridge for a long time, and the fact that food has been heated several times, all of which leads to us wasting food resources and getting too much of the need and getting rid of it later.
  • The responses of the survey participants varied in the use of wasted food if the survey indicated that (57%) of the total sample used excess food to feed livestock as an alternative solution to food waste, while (43%) of the sample disposed of excess food directly in the waste container, and of the total sample population (54%) were always disturbed when they wasted food.

Ways to reduce food:

According to the survey, the results were similar among the people who were most opposed to food waste and throwing it, with a combined (66%) that it is the religious element prevents them from throwing food, (48%) recognizing that it is the pursuit of saving money and financial sustainability that prevents them from wasting food, while (38%) of the sample are seeking to preserve the environment.


Based on the results of analysis of the # Associated Waste Campaign, Be’ah (Environment) is currently conducting an awareness-raising campaign to reduce food waste under the hashtag "# Ma_yGoose."(it is not fine) The campaign complements the company's awareness-raising work to maintain food and to apply good manners towards a sustainable future. A study similar to that carried out in 2020 will be undertaken to measure the impact of the awareness campaign and collect more data on the phenomenon.